Link: https://youtu.be/Naqv7biI6JI
The North Carolina Real Estate Commission first introduced artificial intelligence in its January 2024 eBulletin. AI has become an important part of our outreach, allowing the Commission to deliver more effective and engaging content for both real estate professionals and the public.
The Education and Licensing Division has published over 50 AI videos this year for consumers, brokers, and educators. The addition of these new resources led to a redesign of our YouTube Channel, @NCREC. The YouTube channel gained more subscribers in 2024 than ever before, with a 24% increase.
The surge in subscribers shows the growing demand for accessible real estate education and reliable resources. To further expand our reach, these AI videos were also shared across NCREC’s social media channels, most notably on Facebook. The Facebook page saw an increase in engagement, with an additional 3,000 visitors compared to 2023. Not only did the page see increased visits, but its overall reach metric grew by over 7,500, meaning that more individuals viewed the Commission’s content. Another exciting milestone for NCREC in 2024 was the launch of unique, AI videos on social media. These videos had over 32,500 views.
However, NCREC’s use of AI doesn’t end with video content. At the Educator’s Conference held in March 2024, the Education and Licensing Division took a deep dive into AI, offering a detailed presentation on how artificial intelligence can be used for real estate education. Staff introduced tools like Synthesia for video creation, Adobe Firefly for graphic design, and ReadAI for conducting video meetings. They further demonstrated how these tools can simplify processes, enhance presentations, and improve overall educational.
Looking ahead, NCREC remains committed to embracing new technologies as they emerge. As AI continues to evolve, so too will the Commission’s efforts to protect the public interest in real estate brokerage transactions. While AI can be a powerful tool for learning and communication, it is important to note that it still requires careful oversight, like verifying the accuracy of information. Review the article, “Generative Artificial Intelligence and Copyright Law” to familiarize yourself with AI copyright laws.
The North Carolina Real Estate Commission’s first year of utilizing AI has seen impressive growth and innovation. As we move forward into 2025, NCREC will continue to use the power of AI to provide valuable, accessible, and accurate resources for consumers, brokers, and educators.