In January’s Fair Housing Bulletin article, we discussed some of the key differences between service animals and emotional support animals. The article contained an error in the information related to emotional support animals. We apologize for any confusion this may have caused. Here is the link to the revised article: NCREC Bulletins
Fair housing compliance isn’t just about avoiding blatant discrimination. Many violations happen unintentionally—through everyday habits, outdated practices, or even well-meaning attempts to “help”. The Fair Housing Act (FHA) protects people from discrimination based on race, color, national origin, religion, sex, familial status, and disability. It’s essential that real estate professionals consider how their words or actions affect these protected classes and take the necessary precautions to avoid fair housing violations.
Highlighted below are a few areas that can cause unintentional trouble: advertising, steering, and screening. Each one seems harmless on the surface, but the consequences can be serious.
Advertising
The words used in ads—online, on flyers, or even in social media posts—can unintentionally signal preference for or against certain groups. The law doesn’t require intent to discriminate; the effect of the language is what matters. Some problematic phrases commonly used include, but are not limited to:
Even subtle wording can discourage protected groups from applying. Fair housing enforcement agencies often review ads for these cues, and complaints can arise simply from the language used. Good advertising practices focus on the property and highlight or describe its features, amenities, and policies in a neutral manner.
Steering
Steering is the practice of intentionally or unintentionally guiding people toward or away from certain units, buildings, or neighborhoods based on protected characteristics. Some problematic practices commonly used include, but are not limited to:
Even if you believe you’re being helpful, making assumptions may limit a person’s choices and violate fair housing laws. You should present all available properties that meet the needs of the buyer/tenant, communicating information neutrally.
Screening
Screening is most commonly used in the property management space and is the process landlords and property managers use to evaluate rental applicants before offering a lease. Some best practices to implement in your tenant screening process include, but are not limited to: