Tech Corner: Using Chatbots & Automated Responses in Real Estate:

Using Chatbots & Automated Responses in Real Estate: Clients are expecting quick responses from a broker nowadays, sometimes within minutes. While no tool can replace the personal expertise of a licensed broker, chatbots and automated messaging systems can assist with simple tasks, ensuring that your clients or customers feel acknowledged and supported.

What is a Chatbot? A chatbot is a computer program powered by artificial intelligence (AI) that can simulate conversation with users. Chatbots are built into websites, social media platforms, and customer relationship management (CRM) tools.

Chatbots can:

• Answer common questions (ex, office hours, location, contact info).
  • Schedule showings or consultations through linked calendars.
  • Collect client information (e.g., name, contact details, and areas of interest).
  • Provide resources (e.g, links to forms, Commission information, and various guides).

If a chatbot seems too advanced or you are unsure of the technology, you could start with automatic email or text responses.

These other automated tools can:

• Immediately acknowledge receipt of the inquiry.
• Set expectations for response time.
• Share helpful information.

Benefits of Automated Response Systems:

• Improved client service: Client gets instantly acknowledged.
• Timesaving: Filters or any repetitive questions.
• Lead Capture: Ensure no inquiry is missed.
• Professional Image – Show you are tech-savvy and attentive.

Keep In Mind:

NOTE: Do not over-rely on or overuse these tools. These tools are best for FAQ’s and scheduling, not for constant communications.

• Compliance: Automated tools should not give legal, financial, or brokerage-specific guidance beyond what is permitted.
• Transparency: Ensure that your clients are aware of the automated system they are using.
• Tone: Messages should be professional, friendly, and align with your brand.

If you haven’t seen it yet, the North Carolina Real Estate Commission has its own Chatbot, Alfred. Alfred is available to answer any of your NCREC questions. Alfred was fed a variety of NCREC literature, like the License Law and Rules book, the North Carolina Real Estate Manual, and NCREC eBulletin articles. You can find Alfred at the bottom right-hand corner of our website, ncrec.gov.