Tech Corner: What to Avoid When Using AI Tools:

Technological evolutions like artificial intelligence (AI) are becoming part of everyday real estate practice. While this technology offers exciting new possibilities, it also introduces potential risks, especially when accuracy, compliance, and client trust are factored in.

Here are some important things that brokers should avoid when using artificial intelligence tools:

Relying on AI for facts or legal advice: AI-generated information isn’t always completely accurate. AI can confidently provide incorrect market data, use outdated rules, or mislead you on legal interpretations. Licensees should verify every fact before sharing it with clients or coworkers. You should never use AI as a substitute for guidance from the Commission, legal counsel, or official sources.

Letting AI Write Listing Descriptions Without Review: Descriptions written by AI may include language that violates Fair Housing Laws or misrepresents a property’s features. Review any generated text very carefully for accuracy, compliance, and tone before you publish it. AI saves time, but it is not beneficial if you aren’t reviewing its outputs.

Entering Confidential Client Information: Uploading client names, property addresses, or transaction details in AI tools can create privacy and data security issues. Many AI tools store input, potentially exposing sensitive information to others. Some AI tools are designed with privacy in mind and specifically avoid using user data. However. be aware of the tools you use and treat AI the same way you would treat email, do not share your confidential information.  

Ignoring Bias: AI tools learn more from online data, which can lead them to reflect existing social biases. Be alert to language or recommendations that could unintentionally exclude or favor certain groups. The responsibility for compliance with Fair Housing Laws always rests with the licensee, not the technology.

AI can be an effective tool for increasing efficiency and sparking creativity, but it must be used thoughtfully and carefully. Always review, verify, and apply professional judgment before relying on AI-generated content.